Marketing your digital goods using Search Engine Optimization part 2

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In this next few sections on Search Engine Optimization we will teach you the basics of how to begin an effective SEO campaign in order to help you sell your digital goods and get your website to the top pages in google searches for your product niche. When you start a search engine optimization campaign you have to know the type of keywords that your target audience will search for when they are interested in your digital goods. For example, lets say your are selling eBooks, you must find what type keywords people search for when they want to buy eBooks in your niche. To do this you can use a variety of services, we suggest you use Google adwords keyword tool to search for appropriate keywords. So Assuming you are using Google’s keyword tool you would enter a number of keywords that you think people would use when they want to purchase your eBooks (you can get keyword ideas by entering keywords in Google’s search a finding what phrases appear under the search bar). Your goal when picking keywords using a keyword tool is to find phrases that are less competitive but more relevant to your particular niche, in other words finding the long tail. So lets say you are writing devective eBook novels for youg adults, and you put in the keyword tool “buy eBook” and “buy devective eBooks for young adults”. The first set of keywords “buy eBooks” might have expontentially more search traffic than buy “young adult mystery eBooks” but the former would be a lot more competitive and a lot less relevant to your target market. Thus, it makes sense to target keywords related to your niche and which are less competitive. This concludes our discussion of how to do keyword research in order to effectively begin an SEO campaign to sell your digital goods. In our next blog post we will teach you how to improve your ranking in google by increasing the number of one-way inbound links to your website.

Marketing your Digital Downloads using SEO

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When you decide to sell downloads it becomes necessary to effectively target your audience. In the next few blog posts we will discuss different marketing strategies you can use to boost the sales for your digital downloads. In the first part of this series we are going to go over how using Search Engine Optimization or SEO can dramatically help boost the sales of your digital downloads. Search Engine Optimization is basically using different strategies to rank your website, within the first few pages (preferably the first page) of a google search for your type of product. There are three undeniable facts which make Search Engine Optimization one of the most important strategies you can pursue when selling your downloads. Firstly, over 90% of people who search for your digital download will not go past the 1st page of a Google search. This means if you do not rank your website on the first page when a potential customer searches for your digital downloads, you are losing most of your potential clientele. The second fact is that the more traffic you generate, the higher your sales conversions will be for your digital downloads. Consequently, ranking your website on the first few pages is vital to increasing your traffic.

The third fact is that ranking on the first few pages of google searches (besides Adwords) is one of the only ways you can advertise to people who are directly seeking your product. Unlike traditional forms of advertising where you place a random ad in some form of media such as a newspaper and hope that people who want your product make a purchase, SEO allows you to target people who are searching for your product. The fourth fact about SEO which makes it such a great way to market your digital downloads, is that not only is Search Engine Optimization one of the most effective online marketing strategies but it is also one of the cheapest. That’s right you can do very effective SEO and rank your pages very high in search engines with a little bit of hard work and no money. You do not need a lot of money to run an effective SEO campaign as we will discuss in the next section. However, what you do need to do is create a lot of content and build a lot of one way links to your website all of which can be done on a shoestring budget.

Selling Digital Downloads: the perfect new year’s resolution

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In this blog series we will teach you how to sell downloads online. Digital downloads are a billion dollar industry. The growth of digital goods will reach $36 billon by 2014 and if you have ever contemplated selling digital downloads now is the time to start! It is is easy to learn how to sell downloads online all you need is a good idea and the determination to implement it. When you sign up with A Plus Download we take care of all the technical stuff such as hosting your digital product, customer service, subscriptions and making sure your downloads are secure at all times. When considering what type of digital download you would like to sell, think about what your skills are and what you are good at: are you a brilliant musician who can turn soothing rock tunes into mp3’s, or maybe you’re a writer with a creative streak who wants to break into the eBook industry. Also when you choose to sell downloads online, research what types of digital products are high in demand and relatively low in supply. You can use google analytics to see what kinds of themes people are searching for online and then you can tailor the topic for your digital download to what you think is both popular and is relatively low in supply.

 

While you can make a lot of money when you sell digital goods, you must put in a lot of work or all your efforts will be for naught. When you decide to start selling digital downloads you need to remember that if you do not make a high-quality product or people will not have a reason to purchase it. The quality of your content  is in our opinon the most important factor that determines how successful you will be when you sell downloads. High quality content will always keep you neck-and-neck or put you directly ahead of your competitors (yes, no matter your topic is you will have other people who are selling digital downloads to the same target market). So go run with your talents and passions, make a high-quality digital product and then register for our free 7 day trial.  A Plus Download makes selling digital goods easier than ever and that is why when you register with us we will do our best to get your high-quality digital product into the hands of potential customers. Stay tuned to our next blog post where we will show you how you can use marketing strategies to sell your downloads online.